Artists Were Bigger Back in the Day, Right? Not So Fast…

From Elvis to The Beatles, Michael Jackson, Nirvana, Taylor Swift, and…Bad Bunny? Today’s music has a chance to be bigger than the iconic names we’ve all known for decades.

Rob Janicke
The Riff
Published in
7 min readApr 13, 2024

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Beatles photo courtesy of Encyclopedia Britannica, Elvis photo courtesy of Metro-Goldwyn-Mayer, Taylor Swift photo courtesy of US Weekly

When discussing music, most of us retreat to our generational corners and claim…

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Rob Janicke
The Riff

Former indie record label owner currently writing my first book, SLACKER - 1991, Teen Spirit Angst and the Generation It Created. Follow me on IG @rob_janicke