Distorted Guitars, Flannel Shirts, and Teen Angst — The Marketing of “Grunge”

Rob Janicke
The Riff
Published in
7 min readDec 5, 2023

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Photo Credit — Isi Parente

They say music brings people together. I’ve personally witnessed how true that statement is thousands of times over. There’s a kinship that’s built with perfect strangers the minute it’s discovered those strangers like and appreciate the same music. Once they realize how deeply a certain genre or artist affects them, those one-time strangers are now friends…

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Rob Janicke
The Riff

Former indie record label owner currently writing my first book, SLACKER - 1991, Teen Spirit Angst and the Generation It Created. Follow me on IG @rob_janicke